Privacy Policy

Wear Anaiah is a fashion retail business operated by Anaiah Naa A. Tetteh-Mensah in Ghana. The online store at wearanaiah.gh is powered by technology infrastructure provided by Eight Fold Cr8ation. For all privacy matters, Wear Anaiah is your data controller.

Eight Fold Cr8ation (the platform technology provider) processes data only as a data processor on our behalf, strictly for platform operation purposes. They do not independently use your data for their own commercial purposes.

2.1 Data You Provide to Us

• Full name, email address, phone number
• Delivery address and location data
• Account login credentials (stored in encrypted form)
• Body measurements and size preferences (if you use the size guide feature)
• Payment method details (handled by Paystack — we do not store card numbers)
• Product reviews, wishlist contents, and communication preferences

2.2 Data Collected Automatically

• Device type, browser, and operating system
• IP address and approximate location
• Pages visited, products viewed, and time on site
• Referring website or social media platform
• SMS delivery status and interaction data (via Arkesel)

We use your personal data to:

• Process and fulfil your orders
• Send you order confirmations, dispatch notifications, and delivery updates via SMS and email
• Manage your customer account and loyalty points
• Personalise your shopping experience including size recommendations
• Send you marketing communications (only where you have opted in)
• Prevent fraud and ensure platform security
• Comply with legal and regulatory obligations
• Improve our products and services based on usage patterns

We process your data under the following lawful bases:

• Contract: to fulfil orders you have placed with us
• Legitimate interest: to improve our services and detect fraud
• Consent: to send marketing SMS or email communications
• Legal obligation: to comply with Ghanaian law including GRA tax requirements

We share your data with trusted third-party processors who assist us in operating the platform. These processors are contractually bound to handle your data securely and only for the purposes we specify:

• Account data: retained while your account is active and for 2 years after closure
• Order data: retained for 7 years to comply with Ghanaian tax and accounting laws
• Marketing consent records: retained until you withdraw consent
• SMS logs: retained for 12 months for operational purposes

Under the Ghana Data Protection Act, 2012 (Act 843), you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your data (subject to legal retention requirements)
• Withdraw consent for marketing communications at any time
• Lodge a complaint with the Data Protection Commission of Ghana

To exercise any of these rights, contact us at: hello@wearanaiah.gh

Our platform uses cookies and similar tracking technologies to enhance your experience. You can manage cookie preferences in your browser settings. We use:

• Essential cookies: required for the platform to function
• Analytics cookies: to understand how you use the site (can be opted out)
• Marketing cookies: for personalised advertising (requires your consent)

We implement appropriate technical and organisational security measures including SSL encryption, access controls, and regular security reviews to protect your personal data against unauthorised access, loss, or disclosure.

We may update this Privacy Policy from time to time. We will notify you of material changes via SMS or email and by posting the updated policy on our website with a revised effective date.

For all privacy-related queries or to exercise your rights, contact Wear Anaiah:

• Email: hello@wearanaiah.gh
• WhatsApp: +233 544 773 609
• Website: wearanaiah.gh